Sunday, October 21, 2007

Neighborhood vistas: the brand name

Spotted outside a DDA flat in Saket:


Get it? C-1 = She-1. So did these guys decide to open a “beauty destination” only because they couldn’t resist punning on their address? Hard to say. But it’s an inventive bit of brand naming, and maybe the residents of nearby flats will follow suit. C-8 ("She Ate") could be a ladies-only restaurant. B-21 could become a rejuvenation centre with the tagline “Be 21 again”. D-80 could become “The 80”, a club for senior citizens. And C-420 ("She 420") could be a school for con-women. So many possibilities...

16 comments:

  1. Or it could be "She is the One," a la Matrix.

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  2. Was telling somebody about 'Derek's mum' who heard 'their x-mum.'

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  3. Like dude, like that is like so 20th Century.

    Ever heard of 32nd Milestone? Been there, like, done that.

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  4. F-4 would be appropriate for the one cranky gentleman on the street who's had enough of the punning business.

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  5. Raghu: ha, good one.

    N: you might want to see this piece written by Mitali Saran for her Business Standard column.

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  6. Which reminds me I really have to click a photo of an auto workshop signboard nearby. It claims the mechanics can repair all sorts of "impotent" cars.

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  7. By 'this' I meant the picture, with credit. :)

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  8. Back in the day when I used to live in Noida's Sector 21, it used to be the favorite destination for lurvburds, because after all it was Ek Kiss Sector...

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  9. very smartly thought of names indeed! :)

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  10. that was funny. wonder what message got into the customer's mind before entering "She-1"

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  11. Wow you got so little to do

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  12. haha! am still giggling!

    "so many possibilities..." haha!

    good one!

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