Press releases are usually dull, unreadable, Inbox-cluttering things, but every now and again I get one that is so magnificent in its terribleness that it makes me want to pirouette around the room, clutching a cushion to my chest, singing "Quando Quando Quando". Consider merely the following mail subject:
"Book Launch: By Rohan Shroff, 17 Old Boy, Modern School: The Origin of Species"
"Book Launch: By Rohan Shroff, 17 Old Boy, Modern School: The Origin of Species"
The interest is piqued immediately. Is "17 Old Boy, Modern School" an address ("Old Boy" being the name of the building where the embalmed bodies of this school's alumni are stored) or were they perhaps trying to say "17-year-old boy"? Also, the title of that book - surely he isn't passing off a 150-year-old classic as his own?
These doubts are cleared when one reaches the main body of the release and learns that the book's title isn't actually "The Origin of Species" (the PR guys got confused, and would you blame them?) - it's the much more elegant "The Species of Origin?". That's right, with a question mark at the end.
These doubts are cleared when one reaches the main body of the release and learns that the book's title isn't actually "The Origin of Species" (the PR guys got confused, and would you blame them?) - it's the much more elegant "The Species of Origin?". That's right, with a question mark at the end.
Now I quote:
A YOUNG MIND TRIES TO GRASP THE WORKINGS OF THE UNIVERSE
Challenging few of the aspects of Darwin’s theory, a book named “The Species of Origin?” is written in a very simple language by Rohan Shroff.Rohan Shroff, a student of Modern School, Barakhambha Road, has just given his +2 exams.
The focus of the book is on the creation of the universe and how the modern man evolved to its present form. The author accepts some of the views of the Darwin’s theory called the “The origin of species”, however, refutes some other views and hence has named his own book as “The species of origin” stating that some extraterrestrial species is responsible for the origin of species on the earth. Hence, the readers are requested to not hesitate from questioning the current beliefs or accepting the newly proposed one.
This book was inspired by the movie and book by Brandon Levon named ‘Old World Secrets the Omega Project Codes’.
This will be followed by the launch of Book by Dr.Geeta Shroff titled as "Embryonic Stem Cell Therapy Chronic Spinal Cord Injury Cases Descriptive Statistics”.
I have no intention of reading young Rohan's book (or the embryonic stem cell one, scintillating though that title is) but based on the synopsis I suspect what he's trying to tell us is that Charles Darwin was planted here by extraterrestrials. No doubt his book is full of excellent evidence for this thesis, carefully accumulated over 12 years of tiffin breaks and profound thought.
Jai, I am curious to know more about the book. I need some details. Could you please help?
ReplyDeleterantings: sorry, you're on your own this once! Google it, maybe something will show up.
ReplyDeletehahaha! This was SO funny!
ReplyDeletehttp://kumudbooks.com/the-species-of-origin-p-227.html
ReplyDeleteIt's worth Rs 1000.
Let me guess, vanity book sponsored by this mother whose book launches before. A nice post on Mother's Day.
"It's worth Rs 1000."
ReplyDeleteAnon: oh, I highly doubt that. However, I do note that it's priced at Rs 1000.
And I think that's a very good guess!
Rohan Shroff will win the Nobel Prize and make you eat your words. Just you wait and watch.
ReplyDeleteRohan Shroff will win the Nobel Prize and make you eat your words.
ReplyDeleteaandthirtyeights: I'm trembling in nervous anticipation. Words have such an unpleasant cardboardy taste, and they cause serious indigestion if swallowed quickly. Hopefully the Nobel won't happen until he's at least 25.
The book urges urges the reader to keep an open mind; and "think unalike." Marvellous. Am going to practise thinking unalike for the whole day. :)
ReplyDeleteUm, your words are on cyberspace (unless you take printouts of your blog posts for posterity). So, I guess they'll taste electronic.
ReplyDeleteAm going to practise thinking unalike for the whole day.
ReplyDeleteAnita: you can start by wondering how it is that you never commissioned anything by this bright lad. But it's never too late - go ahead, offer him a six-figure advance!
aandthirtyeights: if I have to eat the words, I will print them out first. On cardboard. Think unalike!
"But it's never too late - go ahead, offer him a six-figure advance!"
ReplyDeleteEspecially as he's just starting. He can only get better. What will he evolve into?
"What will he evolve into?"
ReplyDeletedustedoff: what a terrifying question!
At this point I should admit to feeling mildly guilty about mocking a kid thus (I probably did a few things that were half as silly when I was that age), but if you're going to vanity-publish + price this sort of book at Rs 1000 + hire PR people to send out terribly written, error-strewn releases to lit-journos - well, it's open season.
I bet he wrote the press release himself (or the fond parent did). And don't feel guilty, this sort of thing is character-building stuff for 17 old boys and he probably dismisses you (and us) as old fuddy duddies anyway.
ReplyDeletehe probably dismisses you (and us) as old fuddy duddies anyway.
ReplyDeleteYes, but imagine how terrible he'll feel 20 years hence when we've all passed on and he realises we were right after all.
"17 old boys" reminds me of the film title "Eight legged freaks", where they forgot to hyphenate the "Eight-legged" and ended up totally changing the meaning.
I also regret now that I put up this post before asking them for a review copy. If the book is written in the same simple language of the press release, it should be worth reading.
ReplyDeleteJai, all I have to say is-have a heart! Come on, cut him some slack, now. For all you know he might go on to become an excellent writer and then, this would be one of those "mistakes" that people often make at the start of their career. Haven't you been devilishly critical about this one?
ReplyDeletefor all you know he might go on to become an excellent writer and then, this would be one of those "mistakes" that people often make at the start of their career
ReplyDeleteRantings: of course. But as I've mentioned in one of the comments above, if the "mistake" includes ostentatiously sending terrible press releases out for public consumption, it's open season. I try to avoid being "devilishly critical" for the sake of it, but I'm certainly not so saintly as to pass up the chance for a lighthearted post.
Besides, as Shrabonti points out, he'll get over it, the same way most of us get over pimples at that age.
What a coincidence,yesterday I saw "Inherit The Wind" a court drama which a lawyer tried to use Darwin's Origin of Species over a religious small town which was obsessed with Bible n old age religion.
ReplyDeleteBlogdie: hope you saw the original Spencer Tracy-Fredric March version? I've written about it here.
ReplyDeleteJai: Rohan should have been smart enough to take a leaf out of Chetan Bhagat's style and get the book published at Rs 95,will help in selling, I assume..
ReplyDeleteE Pradeep: actually there are hundreds of so-terrible-they-are-hilarious novels being published by low-investment, no-editing vanity publishers like Srishti, most of which make Chetan look like Dostoevsky. (Have written about this here and here.) Those are priced around Rs 95 too. I don't know whether the Rs 1000 tag on this one is an attempt to make it look like a respectable science book or something such.
ReplyDeleteJai: Incidentally, the price was one of the reasons why I gave up reading Malayalam translations and started reading works in the original despite my difficulty in reading a language without enough expertise in it (even though it isg my mother tongue)but the experience has been refreshingly wonderful.
ReplyDeleteAny pieces of yours where you have written on translations vs vernacular language works?
Wow. I couldn't believe it was a real book, so I googled. Still don't quite believe it.
ReplyDeleteBut I agree with Anon - must be his mum who's behind it all. I feel sorry for the poor kid.
I guess the Rs. 1000 price is a smart move if the mom knew what she was doing. If a book is that badly written, by a first time author, the subject of which sounds ludicrous. It would take a lot of guts for anyone to waste Rs. 1000 on that. Thereby prevent common society (friend circle) from posting it around :D
ReplyDeleteIt's really not fair. Have any of you ever written a book at 17? Or a book at all? I highly doubt it. So just cut him some slack.
ReplyDeleteRohan: in case the comment above really is from you, let me just say again how much I enjoyed your book. I thought Raskolnikov's interior monologues were especially insightful windows into the human condition. In the passage where he chases Charles Darwin around the gulag with an axe, you adeptly (if improbably) mix the many tropes of horror, suspense and evolutionary biology. Also, the tragedy of Miss Havisham and her embalmed chimpanzee will haunt my soul forever. Well done!
ReplyDeleteI await with keen enthusiasm your next book about how Beowulf, James Joyce and Jughead Jones were really the same person.
Is it possible to improve security settings on this site so vanity-published scum are not allowed to post? The worst thing the Internet ever did was give these aspiring Chetan Bhagats a platform.
ReplyDeleteAnon: the comments here are moderated, but surely you don't think I'll censor comments like the one just above yours? They provide an even keener insight into the minds of the Vanity Published than their actual books do. (All those embryonic stem-cell experiments must really have hurt!)
ReplyDeleteits not even funny just how big idiots you guys are.Anonymous, firstly is it too hard to type in your name? secondly, vanity published or not,what difference does it make? a book is a book. anyway, im done wasting my time here, i said what i had to. until nextime.
ReplyDeleteI personally really enjoyed the book. And he's just 17, so honestly get a life, all of you.
ReplyDeleteSO, he blogs about a book he hasn't ever read. And criticizes it too. He hates the novel. Based on the fact that some 17 year old he despises out of sheer boredom, wrote it.
ReplyDeleteWow Mr. Jai, you are real mature. No hypocrisy at all.
Also I meant to ask, how many books have you authored? And are they 'worth' even 95 bucks?
Dying for you to satiate my curiosity here and to read all your novels. :D
XOXO
Hahahaah.. carefully accumulated over 12 years of tiffin breaks and profound thought
ReplyDelete